WEBSITE & DIGITAL EXPERIENCE
Plax, Inc.
Designing a digital home for a creator-led entertainment brand.
I designed and built Plax, Inc.’s website experience while also creating the systems, documentation, and workflows that support a distributed creative operation.
RECONSTRUCTED CASE STUDY
Original product screens have been recreated to protect confidential information while representing the workflow and interaction concepts I contributed to.
THE CHALLENGE
Plax, Inc. needed a digital home that could express an energetic entertainment brand while helping audiences discover talent, follow events and updates. Additionally, needed clear directions on how prospective creators could apply.
Brand clarity
Discovery
Visibility
PROJECT GOALS
Create a flexible website that balances expressive visuals with clear navigation, supports recurring content updates, and gives audiences and prospective creators straightforward paths to discover talent, events, and auditions.
Flexible CMS
Responsive
Hierarchy
WHAT I DESIGNED
I designed the full web experience, including information architecture, responsive page patterns, talent profiles, event and news structures, audition journeys, reusable components, and developer-ready documentation.
Website UX
Visual system
Structure
EXPERIENCE ARCHITECTURE
A website designed around discovery, trust, and participation.
The site needed to serve two primary audiences at once: fans looking for talents, events, and updates; and prospective creators looking for requirements, expectations, and an audition path.
01
Discover
Homepage, talents, news
02
Explore
Talent profiles and events
03
Understand
Agency mission and requirements
04
Participate
Community and audition touchpoints
RECONSTRUCTED SAMPLES
Low-fidelity page concepts
These recreated samples communicate the information structure and page patterns used in the project. They are not production screenshots.
MY PROCESS
From brand direction to a working content system.
01
Research & Discovery
Audience, market, competitors
02
Strategy & Structure
Content, user flows, sitemap
03
Visual Design
UI direction, brand integration
04
Build & Iterate
Development, CMS, testing
DESIGN SYSTEM THINKING
A flexible visual foundation.
The website needed expressive brand energy without making routine updates difficult. I structured reusable patterns for navigation, content cards, talent information, events, and editorial updates so the site could grow without losing consistency.
Color
Typography
Aa
Clear hierarchy across web
and content.
Reusable patterns
Talent & Eevent card
Audition step
News card
OUTCOME
A clearer digital home for a growing creator brand.
The resulting system gives Plax, Inc. a consistent place for talent discovery, events, auditions, and recurring content while leaving room for the agency to grow.
✓
Clearer talent and event discovery
✓
Reusable content structure for recurring updates
✓
A more visible and understandable audition path
✓
Consistent visual language across major page types
✓
A site structure that can expand as the agency grows