CASE STUDY · PRODUCT DESIGN · WEB EXPERIENCE
SaaS Product & Web Experience
Improving enterprise product workflows and rebuilding HOTB Software Solutions’ public website into a clearer, more cohesive digital experience.
PROJECT OVERVIEW
A unified experience for software and services.
My role spanned product UX, website redesign, visual systems, and cross-functional collaboration across healthcare, government, and compliance-oriented SaaS work. I also redesigned and built HOTB’s corporate website in WordPress.
Product UX
Dashboards, workflow-based tools, forms, and information-heavy enterprise experiences.
Website Redesign
Information architecture, responsive layout, product storytelling, and WordPress implementation.
Visual Systems
Reusable templates, visual standards, documentation, and consistent digital assets.
THE CHALLENGE
Complex workflows and a fragmented digital story.
HOTB supported operationally complex programs, while the public site had to explain a broad mix of software and services. The challenge was to make experiences easier to navigate without stripping away important detail.
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Reduce friction across information-heavy workflows.
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Make key actions and status easier to scan.
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Create a clearer website information architecture.
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Build reusable patterns that could scale across product and marketing work.
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Surface the right information at the right moment without overwhelming users.
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Make complex product capabilities easier to understand for both users and prospective customers.
WEBSITE REDESIGN
Rebuilding the website from structure to launch.
01
Understand
Gather context from stakeholders, users, sales, and technical teams.
02
Structure
Map workflows, information relationships, and priority pain points.
03
Design
Create flows, wireframes, high-fidelity UI, and prototypes.
04
Align
Review decisions with technical and nontechnical partners.
05
Support
Provide documentation and implementation-ready recommendations.
OUTCOME
A clearer product and digital presence.
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Clearer information hierarchy across complex product experiences.
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A fully rebuilt corporate website with stronger structure and storytelling.
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More consistent reusable visual patterns across digital touchpoints.
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A practical bridge between user needs, business goals, and implementation constraints.
Reusable patterns
Common structures and interaction conventions.
Responsive rules
Layouts designed to hold up across screen sizes.
Visual standards
Typography, hierarchy, spacing, and asset consistency.
Documentation
Clear rationale and handoff support for collaborators.